Is your nonprofit dropping the ball on communications?

In Business Class, Connecting to Communicate, Nonprofit Communications, social media on July 12, 2010 at 5:10 pm

As I was preparing for tomorrow’s gig as a panelist on a webinar about effective communications, I ran across some stats that made me suddenly feel I’m doing some pretty important work.

The stats come from a survey of nonprofit communicators conducted by Nancy Schwartz & Co. The study offers a lot of good info, but the numbers I find most compelling are these:

  • 86 percent of the communicators said their messages are difficult to remember.
  • 73 percent said their messages lack inspiration.
  • 70 percent said their organization does a poor job of addressing audience wants and needs.

In a word, yikes.

For tomorrow’s webinar — being conducted in conjunction with  Achieve, an Indianapolis-based consulting firm serving nonprofit organizations — I’ll offer tips for organizations wanting to do a better job of communicating. The presentation will include steps you can follow to put together a good communications plan, and some suggestions of what you need to keep in mind to make it all work well.

For more information on the webinar, go to http://www.achieveguidance.com/webinars/.

Shortly after the webinar, I’ll post some of my notes and slides, but I do recommend tuning in if you can … throughout my presentation, Achieve CEO Derrick Feldmann will ask questions and provide his sharp-minded perspective. It will definitely add value.


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